Release ME
…is about a journey of self-discovery to become closer to your true self. This difficult path unfolds through both highs and lows.
From a cold and barren world, we travel toward the light — toward more positivity, color, and meaning in life.
In the winter of 2025, we shot the music video Release Me for artist PUK. For this video, we chose a strong and distinctive aesthetic. To visually convey the story of personal manifestation, we created clear contrasts between light, darkness, and color. These contrasts are also reflected in the art direction of the locations and costumes.
With every stage of development, we move closer to our own consciousness. From a dark room without hope, we journey toward a source of light — The Sphere of Hope. Through manifestation and personal growth, a hopeful light begins to emerge.
The story reaches its climax in a grand space where PUK is welcomed by friends and family. PUK’s costume also evolves throughout the journey. From the simple white garment at the beginning, PUK eventually wears a vibrant, colorful dress that trails across the floor.
Realised By
Studio
Studio Dalune
Producer
Elise Wolterink
Emma van Rijswijck
Chantal Dekkers
Edit
Daan van Werde
Sem Geelen
Stylist
Bas Vinkoert
Director
Daan van Werde
Director of Photography
Sem Geelen
Gaffer
Quintijn Maas
Co-Director
Daan Verhulst
First AC
Mick Hooghwinkel
Best Boy
Bow van Woerkum
BTS
Minke Dierx